Video marketing is fast becoming an integral part of any modern business’s digital strategy. It’s easy to see why, too.
Video provides the opportunity for your company to convey its personality in a captivating way that can’t be achieved through text alone, and it also makes you more likely to connect with potential customers by showing them what they can expect when working with you.
But would you believe us if we told you the advantages of video marketing could actually help boost your conversion rates?
If not, here are five awesome benefits of using video marketing campaign!
- Leverage Video to Build Relationships with Customers
Video is a great way to establish your business as an authority in its field. When visitors see that you are active on social media platforms including YouTube, they will trust your brand more because they’ll know that you are willing to provide information about what’s happening in your industry.
For example, if you run a beauty salon then regular vlogs or beauty tutorials are a must-have! Not many businesses go this far but it all comes down to taking advantage of where your customers spend their time online.
By establishing yourself as an expert, you can build trust and authority. Plus, your presence on YouTube will encourage customers to reach out via phone or email to learn more about the services that you offer.
Creating a brochure with video screen is perfect for this!
- Reach New Audience Using Videos
If your business has been around for quite some time now then chances are your target market may have already been saturated years ago! However, there are new audiences coming online daily who haven’t heard of you – this is where creating a web video can really help.
- Increase Conversions With Videos
There’s no denying it – everyone loves watching videos! Did you know that your website’s bounce rate can decrease by more than 50% by adding a video? This is great news for anyone who has found their site losing traffic in the last few months.
One reason people are so drawn to watching videos online is due to how much easier it is to consume short videos rather than read through long forms.
This makes web video perfect for any business looking to sign up new customers because you no longer need to worry about filling out contact details or signing up for newsletters or updates.
- Boost Conversions With Calls-to-Action
One of the most underrated uses for web video is that it can be used as a tool to generate conversions. Whether you’re planning on promoting an affiliate product or trying to sell your own products, explainer videos are exceptionally useful.
- Improve SEO With Videos
Another benefit of using web video is that it can help with SEO, most notably by improving your rankings for certain keywords. When it comes to getting high rankings in search engines such as Google, YouTube is an excellent platform to use.
YouTube currently owns around 40% of all searches online, which means you can gain more traffic from making videos about specific topics relevant to your industry.
Want to See More Benefits of Video Marketing?
Video marketing can be a powerful tool for your to reach your customers. We’ve shared with you five of the many benefits video marketing has in store for businesses, and we hope that after reading this post, you feel confident enough to start using these tools on your own!
If you want more information about the benefits of video marketing, reasons to use video marketing and how to do video marketing, please visit our blog!