Using a commercial vehicle wrap on your company car is a great way to get your business’s name out into the world; the car serves as a moving billboard, advertising your business everywhere it goes.
While branding with vehicles is very useful when done right, there are several vehicle branding mistakes that companies can fall prey to. These errors destroy any utility you’d get from having a branded vehicle.
Commercial vehicle branding only works if people take the time to look at and absorb the information that the vehicle provides; if your design prevents them from doing so, the branding is nothing but a waste of money.
Read on to learn six common vehicle branding mistakes and how to avoid them when branding your fleet of vehicles.
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Choosing the Wrong Font
Choosing a font for your commercial vehicle wrap might not seem like a major decision, but font choice is an important factor of a logo. Your font helps set a tone for your business, so you need to choose the right one.
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Ignoring Your Vehicle Type
When considering commercial vehicle graphics, think about the type of vehicle the graphics will go on. A wrap designed for a semi-truck trailer is going to look much different than a wrap designed for a sleek sports car.
Size is a major factor here, but you also need to think about the curves and angles of the vehicle.
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Using Too Much Text
There’s an adage in advertising, and it applies just as well to your vehicle branding strategy as it does to other marketing campaigns: keep it simple. Don’t put more information on your vehicle than you need.
No one is going to read a wall of text on a passing car; stick to your company name, contact information, and other vital details.
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Amateur Installation
Properly installing a vehicle wrap is no easy feat; there are a thousand ways it can go wrong if you don’t know what you’re doing. Leave it in the hands of experienced professionals like Supreme Wraps.
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Poor Color Choice
Much like font, color choice is one of those things that might seem minor but has a huge impact. It’s important to use colors that look good together; you also want to use contrasting colors to make your logo pop.
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Improper Measurements
You’ve probably heard the saying, “measure twice, cut once.” That phrase isn’t just for woodworking–it also applies to commercial vehicle wraps! Taking proper vehicle measurements is key if you want your wrap to look right.
Always allow some room for error; avoid placing text or logos near the edge of your wrap.
This is another reason that wraps are best left to professionals!
Avoid These Vehicle Branding Mistakes
Commercial vehicle graphics are a smart, efficient way to raise awareness of your company, but vehicle branding mistakes can cause all that money effort to go to waste. Make sure to avoid the issues we covered today!
Vehicle branding is only one of many clever marketing strategies that your business should utilize. For more great marketing advice, finance tips, and other articles, visit our business blog!
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