TikTok is the most downloaded app of 2020, with over 850 million downloads. It’s not a secret that TikTok is increasingly popular with more than just young people.
Yet, many businesses choose not to use this app to promote their brand and their products. Why? Several myths turn businesses away from TikTok marketing.
What the marketing industry doesn’t know is these myths are just that: myths. In this article, we go over all the misconceptions about TikTok that keep businesses at bay.
Keep reading to find out why the gossip and rumors about TikTok marketing are nothing to worry about.
TikTok Is Only for Dancers and Comedians
When you first create a TikTok account, you will notice some of the most popular content is dance videos and comedic skits. Yet, there is so much more content TikTok has to offer its users.
Many types of content do well on TikTok, such as videos about fashion, fitness, and education.
Each TikTok account has it’s own “For You Page” created by TikTok’s algorithm to show users stuff they are interested in. This is great news for your brand. With enough engagement, your videos will end up on your target audience’s timelines with little effort on your part.
You may consider using trends and challenges to increase your reach. For example, some fashion brands collaborate with influencers who do dance trends in their clothes.
The brand then reaps exposure from the influencer’s current followers and those who enjoy the trend. This innovative marketing strategy is commonly seen on TikTok.
TikTok Is for Young People
TikTok has indeed been popular with Gen Z. Yet, as its popularity increased, the app’s demographic has broadened.
Today, more than half of TikTok’s users are over the age of 20. When scrolling through your “For You Page,” it is obvious. You can see all kinds of users that are of different ages, ethnicities, and backgrounds in minutes.
Still, TikTok is heavily influenced by young people. The best TikTok marketing strategy is to understand what is trendy with the youth on TikTok. Doing so will increase your engagement and presence on the app.
TikTok Does Not Make Money
Some people have made a career out of being a TikTok star. Have you ever heard of the names Charli D’amelio, Addison Rae, or Zach King? These influencers all got their start on TikTok, and they have made a lot of money.
Tiktok can increase your revenue in several ways if you know what you’re doing. You can market your products and sometimes make money if your content is popular enough.
You may choose to promote your content with TikTok ads. While this will initially cost you some money, it allows you to reach a larger audience without using influencers.
At the end of your video, a link to your website appears to lead interested buyers to your products. It is a great way to find new customers without doing much work.
TikTok Has Immediate Results
TikTok usually takes time to see results. It’s unlikely that you will have hundreds of followers after posting just one video. You have to start creating videos in numbers/bulk and post several quality videos to reach your target audience.
One way to find followers more quickly is to collaborate with other TikTok users. If you can find influencers to promote your product, their followers are likely to check out your products.
Most influencers have loyal followers who trust them and have the same style or values. When they promote a product, their followers know they can trust it.
Short Form Decreases Engagement
Who said short videos kill high engagement? It’s simply not true. TikTok videos can be 15 to 120 seconds, but that isn’t how long users are on the app. Most people use the app for about an hour multiple times per day.
The marketing industry also fails to recognize that while the videos are short, videos are often replayed. With this knowledge, you should be posting on TikTok a few times per day to reach as many users as possible.
TikTok Is a Fad
TikTok has been around since 2018. The three-year-old video-sharing app doesn’t seem to be going anywhere. Currently, TikTok is one of the most popular social media apps among adults under thirty.
Yet, whether or not TikTok is a fad will not affect the benefits you reap from it. Your brand is not dependent on TikTok’s lifespan. Tiktok is simply a platform that allows you to reach a larger audience.
Once your audience knows who you are, you don’t need to worry about losing them along with TikTok. Your new customers will find you on other platforms and remember your name.
With the ability to save TikTok videos, they won’t just go away. Think about the app, Vine, that died in 2016. We still see vine compilations on YouTube, and the occasional Vine pops up on your other social media feeds.
If for some reason, TikTok dies, your brand and TikTok’s users will survive on other apps and websites.
Tiktok and Instagram Content Are the Same
TikTok is much different from Instagram. While both are video-sharing platforms, you do not want to post the same content on the two apps.
Killer content on Instagram can easily flop on TikTok. This is because the apps have different demographics and video marketing trends.
When a company uses TikTok, their follower count has little to do with their reach due to the “For You Page.” A person’s “For You Page” rarely shows videos posted by the people they are following.
When you start making TikTok marketing content, it must be high-quality and tailored for the app and its algorithm.
Start TikTok Marketing Today
TikTok marketing is an increasingly popular way to drive new customers to your product page. It’s easy, and inexpensive, and it is a great way to find your target audience.
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