Today, 93 percent of businesses say that online content generates more leads than traditional forms of marketing. This is not separate and apart from having a good reputation in the community, but no business today is relying on word-of-mouth to keep them afloat.
Learning how to market pool services online can be the difference between a successful and a failed business. The stakes are high, but the good news is that online marketing is simply a way to tell clients why they should choose your service.
The information below will tell you how to develop a digital marketing strategy for your pool services. It will give you some tips about how to get your name out there and set your business apart from the competition.
Social media marketing is at the top of this list. It is perhaps the most effective way to market pool services online.
Facebook is still the largest global platform, with seven out of ten adults in the U.S. using it today. A lot of people, when wanting to learn more about a business, will look first for their Facebook page. And sites like LinkedIn are a good way to connect with others in your industry.
Social media is a place where clients can rate and review your business. This can go a long way to promoting your reputation and advertising your different pool services.
A Creative Website
Having a professional website is essential to any business. It is the main source of information about your company, including your services and how to reach you.
If you don’t have a website, you can pay a company to build and host it. Alternatively, sites like Squarespace and Wix allow you to build your own website using basic templates. It’s a popular option for people who don’t know anything about coding and only need a basic site for information about your business.
The other benefit is that it gives you control of what the site looks like and the ability to make changes without relying on a third party. The downside is that you are responsible for any updates that need to be made.
Be sure to keep relevant, updated content on your pool company website. If you are an established business, add a client testimonials page.
Mention any professional certifications, such as your Certified Pool Operator (CPO) license. It lets customers know they are receiving exceptional services from a trained professional. If you do not have your CPO, reputable certification companies, like Pool Certs, offer online classes and training.
Search Engine Optimization
Search engine optimization (SEO) is the process of ensuring your website ranks higher in online search results. This entails implementing keywords relevant to your service into your online platforms. When people search for these words, your website shows up
SEO is a complex and ongoing strategy that requires professional expertise. When searching for website hosting, you might look to see if the company offers this service as well. You also can look to third-party companies that specialize in the service.
Learn More About How to Market Pool Services Online
Now that you have an idea about how to market pool services online, you can get the ball rolling. Don’t hesitate to seek further advice from experts in marketing businesses online. It can be the boost your pool services company needs to stand out from the competition.
We hope you found this information useful. If so, be sure to take a look at some of our other business development posts, as well as those on travel, health, education, and many other topics.