Did you know over 2 billion people access the Web using only a phone? That’s a large crowd, so it makes sense to focus your school promotion efforts towards people online and on their phones.
That said, promoting an event for school can seem overwhelming. There are a lot of options, and it’s easy to get lost with all the methods and information. You could waste time simply trying to figure out how it all works.
We’ve got you covered with our list below. Continue reading this guide to learn the different ways you can promote your next school event:
- Google Adwords
One of the best ways to promote school activities is to use Google’s tools. Start by taking advantage of Google Adwords. This system allows you to put up paid ads that appear above organic search results.
Don’t fret, you can still use ads even with a limited budget. These are PPC (pay per click) ads, which means you only pay Google whenever someone clicks on an ad. You have full control over the parameters of the ads too.
Start by setting a budget limit. Once your costs hit that limit, Google will stop displaying the ad.
Adjust the radius of the ad as well. You can limit it to appear solely for people within the range of your school. You can also adjust it to appear only for people of a certain age group or demographic.
- Use Social Media
Never underestimate the power of social media platforms. Instagram alone has well over 2 billion users. Now imagine how many users are also on Facebook, TikTok, Twitter, and Snapchat.
It’s likely all of your schoolmates, teachers, and parents are on some kind of social media platform. Most schools these days have an official Facebook page. This makes it easier to reach out to thousands of people for school events.
Do you need to announce a school fundraising concert or back-to-school promotion? Post it on Facebook and Twitter. People following will instantly see it and share it so others can see it too.
Think outside the box and take advantage of the ads systems on social media too. Facebook, Instagram, and TikTok all allow you to set up PPC ads. Don’t hesitate to use this option alongside your Adwords campaign.
- Influencer Marketing
An influencer is someone with thousands or even millions of followers. While many influencers are celebrities, many others are ordinary people who simply mastered the art of promoting their brand and social media pages. These people are authorities on a certain niche, so when they promote a brand, product, or service, a majority of their followers will take an interest.
Some influencers might be students or teachers in your school. Other influencers might be alumni graduates. Don’t hesitate to approach them to endorse your school events.
Yes, you need to pay for their services. Being an influencer isn’t as easy as many assume. Many influencers pay for a professional photographer, PR team, and social media managers.
Micro-influencers are people with at least 50,000 followers. Mid-range influencers have up to a million or so followers. Those above a few million are macro-influencers because they often have followers from across the Globe.
- School Website
Does your school have an official website? If it does, don’t let it sit there without updates and announcements! Use it to promote events and important announcements, such as the school schedule for enrollment or event registration.
Your school website should be the go-to corner for all major posts and announcements. After sharing something on the site, share it on social media pages. People might not see the things you post on Facebook or Twitter, but you can expect them to check out the official website for updates.
What can you do if your school doesn’t have s site? You can still make one for the school event you’re organizing. You can use WordPress, Squarespace, or Wix to make a professional-looking site in no time.
Link your school’s website to every social media page too. People who visit the site will be able to find and follow the school’s Facebook, Instagram, Twitter, or TikTok pages. This guarantees they’ll get updates and announcements regardless of where they spend their online time.
- Email Marketing
Ever wondered why most school websites require people to register an account before they can enroll, check event schedules, or browse major posts? One of the biggest reasons is to build an email list. The school’s PR and marketing manager can use this list to promote events.
For example, you can send an email to everyone on the list to announce an upcoming event. You can explain the details, schedule, ticket costs, and the purpose of the event in one message. Those who positively respond or read the email should later receive follow-up messages.
- Offline Marketing
Despite how many people are online today, you shouldn’t eliminate offline marketing methods. Most of your target demographics are the students and parents, after all. Handing out physical marketing materials is still a good way to get their attention.
Hoping to draw attention to anyone who passed by the school? Consider putting up signage in schools and handing out fliers. Use digital signs when you can, because with a few clicks you can display multiple announcements, videos, and updates.
Posters and merchandise are also great promotional items to out up or offer.
Use These School Promotion Techniques Today
Now you know how to run a successful school promotion campaign. There are many ways to get a message across, from using Google Adwords to hiring social media influencers. Don’t hesitate to take advantage of all these methods instead of picking only one.
Of course, promoting something for school doesn’t end with this guide. Discover even more amazing tips and tricks through our other in-depth guides. We offer articles covering topics on careers, business, marketing, and more!