The past year hasn’t brought radical changes to the EdTech industry, but competition has sharpened noticeably. Big companies with a big audience that have been present on the market for a long time in 2021 expanded the product line and updated the content according to the demands of the time.
EdTech 2022: Niche Trends
Continuing Professional Education
Participants in this segment point to two main factors: the increased demand for retraining and the formation of a professional community as a special career environment.
Re-qualification is an emerging trend in this segment. More and more of yesterday’s students are realizing that they want and can change their career trajectory. It used to seem that changing social status and increasing income levels depended solely on entrepreneurial ability, seniority, and other external reasons. But today people clearly understand that such changes correlate directly with the level of professional education.
This trend is recorded not only by EdTech-companies but also by traditional players in the educational market. To make retraining more accessible, universities are entering into collaborations with digital platforms. The value of such cooperation is not only in more flexible ways of learning but also in the connection of expertise, which allows adapting education to market requirements through practice-oriented tracks.
Finding engagement tools and experimenting with technology and formats will be top priorities for companies.
In the search for the most effective way to engage and educate the zoomer generation, EdTech projects will increasingly focus on finding new formats, platform interfaces, and creative marketing with the involvement of star experts. The applied nature of knowledge, engaging presentation, individual approach, and free choice are the things to bet on when developing educational products for the rising generation of digital natives.
Experts believe that since many schools continue to work in a hybrid format, holding a part of classes online, there will be a demand for tools that help increase involvement in the learning process in distance learning. One of them could be gamification, letting children learn new things in a way similar to playing Casino Chan games.
Today we can see that it becomes especially important for students to feel their involvement in non-educational processes, to feel part of a certain community. Teenagers’ need for communication, openness, and desire to learn new things not only through textbooks but also through more interactive formats dictate the trend for gamification in education. It seems that it will be one of the most effective ways of acquiring new knowledge in the near future.
Not only the format of educational product development will change but also the offline space. For example, there will be more integration of game mechanics, digital gadgets – interactive whiteboards, microphones, and cameras – everything that will improve the quality of teaching.
Experts also noted the trend towards personalized learning, for which asynchronous class formats are more suitable.
In synchronous format, students are connected at the same time as the teacher; in asynchronous format, they watch recordings of classes or pre-recorded videos at a convenient time.
Educational projects are beginning to develop their own LMS, mobile apps, and other technological components. Some market participants point out that it is important to respect the interests not only of young users but also of another part of the audience – teachers.
The teacher becomes an important player and participant in the school edtech market. If technology does not simplify a teacher’s life, but on the contrary, complicates it, the project will be difficult to scale. As for trends in the segment as a whole, we are betting on the growth of children’s additional education online.
General Industry Trends of 2022
Thanks to Data-Driven Design (research, tests, hypothesis testing, Big Data), it’s possible to measure several different indicators of the educational process: progress, satisfaction, quality of individual units of content, learnability, compliance with market expectations, etc. By studying the behavior of users on the platform and their reaction to the content. This makes it possible to quickly monitor the situation and fine-tune the programs. Closely related to this is adaptive learning. Here we mean that learning is adjusted to the entrance level of students, their goals, their individual speed of passing and consolidating the material, their preferences for the content format, and the possibility of choosing cases for practice.
Personalization and Hybrid Learning
A trend that will intensify in the coming years has to do with the personalization of learning. And in addition to the development of information technology, which allows the flexible formation of the curriculum on online platforms, the development of pedagogical methods – in particular the institute of tutoring – awaits us.
In 2022, short-term training will finally form a niche of its own. We are talking about obtaining the necessary competencies for any profession in just 1-2 months. This is due to the fact that the student wants to get a specific result in less time, so there is an adaptation of training programs to the new realities.
New Fields of Knowledge
The training of competencies of the XXI century, or so-called “flexible skills”, the main of which are communication, cooperation, critical thinking, and creativity skills, will also be in demand in 2022. Although the expression “21st-century skills” has become commonplace, it is still not entirely clear how much the actual approaches to learning will change and what tools can be used to assess the development of these skills.
Quality Instead of Quantity
Major players of the market started talking about the quality of the product. It will become one of the main criteria for the participants when choosing an educational program. Educational ecosystems with a high-quality product of a hybrid format, a strong community and a developed IT infrastructure will win.