It is fair to say that almost everyone utilises the internet in their day-to-day lives now, whether it is for entertainment, communicating with friends, shopping with their favourite brands or taking an online educational course. Consequently, the power of online and digital marketing has grown substantially in recent years SMM Services .
For example, in the United Kingdom, research has shown that 92% of all adults can be classed as internet users, with this figure increasing to 99% for those in the 16yrs to 44yrs age group.
Therefore, it makes sense that many industries now market their products and services etc online, with it giving them access to such a wide target audience in comparison to more traditional marketing methods. It is not just online businesses that benefit from digital marketing, businesses with physical stores can also reach local potential customers using targeted approaches on social media, search engines and other platforms. Local marketing and other digital marketing campaigns can be managed more effortlessly when using all-in-one marketing automation software like www.adplorer.com. The use of this type of software could be advantageous for all types of businesses.
By what is digital marketing? Digital marketing can be defined as the use of digital channels to market products and services to consumers that use the internet digital display screens by Amped Digital in Perth.
It has existed since the conception of the world wide web in the 1990s and as the years have gone by, digital marketing professionals have found new ways to reach and engage the people most likely to buy their businesses products or services, these techniques have been adapted and improved as technology has developed.
So, what are the most common digital marketing techniques and how can your business utilise them effectively?
Affiliate advertising
One popular technique used by marketers to promote their business is affiliate advertising. This involves the use of a third-party partner to promote a product or service, the company then compensates the affiliate with a commission based fee for generating leads or website traffic.
Affiliate marketing has become possible through the development of cookies and enhanced digital marketing analytics, which have made it possible to track sources and where traffic comes from online.
This technique is utilised by a very wide range of industries and is a billion-dollar industry itself. One type of online businesses that frequently uses affiliate services is online casinos.
For new to market online casinos, building an initial customer base and bringing users to an unknown site is a challenge, particularly in such a competitive market. An affiliate can help them to generate traffic and help get the word out about a new casino being launched.
Also, for more established casino sites affiliate advertising has its benefits too. These affiliates will typically advertise the best online casinos available to players in their area, linking the best, secure and safe sites and alerting them to the top bonuses and promotions too. These are advertising casinos all in one place, which is very convenient for gamers who want to find new sites to play on with ease.
With affiliate advertising, the onus is usually on the affiliate to find the best and most effective ways to reach the correct target audience and create content that attracts and engages them.
Email marketing
Email marketing is another very popular digital marketing technique and is well known to increase sales and conversion rates. It is often utilised as one aspect of a wider marketing strategy.
Using email blasts, a company can send its customers or prospects interesting content such as whitepapers, videos and newsletters. They may share exciting company news or information about a new product launch or update.
Those with more advanced email marketing efforts utilise personalisation to really get recipients attention. This might include tags that prefill each customer’s name or company, or personalised offers based on their previous purchases or site activity.
When sending company emails, marketers must be careful to ensure their emails do not end up in the spam folder. Also, many customers receive hundreds of emails every month and so an eye-catching or intriguing subject line is needed to stand out and encourage the recipient to click to open.
Email marketing is used by all types of companies, from business to business (B2B), business to consumer (B2C) and even charitable enterprises. For example, a charity might send a newsletter out to donors to alert them to upcoming fundraiser events and charitable activities, encouraging them to get involved or donate more.
Social Media Marketing
Nearly every business uses social media to promote and communicate with customers and prospects. The top social media sites include Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
The sites they use most may depend on where their target audience is. For example, a B2B technology company is likely to use LinkedIn to find professionals, whereas a company selling clothing aimed at teens might use TikTok, which has a high Gen Z user base.
Digital marketing techniques are evolving and in the future, it is likely that marketers will use the latest technological innovations to reach their audiences. For example, with the rise of smart speaker systems like the Amazon Alexa and the Google Home, Voice search engine optimisation is likely to become a part of many businesses’ marketing strategies.
