DTP, or desktop publishing, is the process that ensures that a document’s structure, style, and layout are perfect. This is especially critical if our material has recently been translated because our newly translated brochure, website, book, presentation, or leaflet may have overflowing text, oddly proportioned graphics, or a typeface that is entirely inappropriate for the language in the issue.
Desktop Publishing, particularly its international twin multilingual DTP, plays a critical role in any translation job. This includes handling text expansion and contraction during translation to optimize the final look of the documents.
What Exactly is Desktop Publishing (DTP)?
The process of setting up a document, website, brochure, newsletter, PDF document, or any other type of physical or digital written material is known as desktop publishing. DTP, or desktop publishing, is an integral part of any graphic designer’s work and a critical component of any company’s communications strategy.
This is especially true when communicating with an international audience. A proper localization entails more than merely translating content such that it is fully tailored to the norms and expectations of a local audience. Images, fonts, icons, graphics, color schemes, and other elements may need to be tweaked to suit the local audience better, and DTP professionals are frequently called upon to implement this.
The particular activities performed by DTP solutions might range from ensuring that localized files are technically acceptable for the target market to looking for sentence breaks to repositioning text concealed behind graphics or vice versa.
Advantages of Desktop Publishing (DTP) Solutions
Apart from being a solution for desktop publishing, it also provides creative design services. There are several other advantages of using it; let’s consider the additional benefits of DTP solutions listed below,
- Templates and designs created in-house
- Reduced marketing and printing expenses
- More professional layouts
- More customization options are available.
- Easier alterations
Let’s take a closer look at each of these advantages.
- Templates and Designs Created In-House
Many businesses try to develop a brand rather than one-time marketing materials. Marketing professionals can work with an existing template or design when using DTP solutions, and this is preferred over constantly creating new versions of marketing materials. Using an updated or redesigned newsletter or advertisement template is also an excellent strategy to establish brand identity and familiarity among clients.
- Reduced Marketing and Printing Expenses
Printing everyday marketing items with DTP services is less expensive than using a third-party printing provider. Because corporations do not have to pay vendor staff members for pricey graphic design work, the design process becomes less costly, and DTP solutions enable businesses to do so. For companies that rely heavily on printed materials, investing in a better printer that can handle a variety of project sizes often pays for itself quickly.
- More Professional layouts
Many businesses rely on simple templates from word processing programs like Microsoft Word or what their printing vendor offers. The issue with employing these templates and layouts is that they are in high demand, and thus many other businesses utilize them as well. This makes it challenging to develop a memorable and professional campaign that can help a firm stand out from the crowd. When a corporation employs DTP software, it has access to a broader range of templates. The organization can even design a unique template that best meets its requirements.
- More Customisation Options Are Available
If a corporation finds a design nearly perfect for what it requires or had envisioned, it can readily customize it with creative design services. This could mean that the layout has been significantly altered or that the information at the bottom of the printed page differs. Companies do not have to accept the format found in a template; they can change it. They can modify any file to be exactly what they want, no matter how minor the change is.
- Easier Alterations
If a company relocates and wants to alter a location on a frequently re-printed advertisement, or if a price is no longer valid, a corrected version can be easily created using DTP solutions. By doing this, we may avoid spending the time and money necessary to have a graphic designer completely redo the piece. Businesses who print their marketing materials can retain less inventory and only publish a new copy when advertising is required.
It is never a good idea to publish translated content without an expert multilingual DTP. To avoid the typical hazards of improperly adapted work, such as fundamental blunders that make the material seem amateurish, desktop publishing abilities are crucial. It causes documents to fail to meet legal requirements or have serious errors that make the materials challenging to read or nonsensical.
However, with professional multilingual Desktop Publishing knowledge on our side, we can ensure that this critical portion of the translation process runs smoothly and efficiently. And also ensure entirely natural and compelling results to someone in the target audience.