YouTube wants to help viewers discover videos that keep them interested and happy. Learn 17 tricks to earn more YouTube views. Content creators, brands, and video marketing professionals want to know how to gain the most views through YouTube. It’s crucial to ensure your optimization strategy is up-to-date since YouTube’s algorithm has changed quite a bit through the years.
In this article, you’ll get strategic insight and practical advice from 20 of the most respected video marketing experts and SEO professionals to help you achieve many more views for your content videos on YouTube. As the moderator for the panel, I’ll give some tips towards the end of this piece.
Get Help from YouTube
Jim Louderback, the GM of VidCon Jim Louderback, the VidCon GM, says, “One of the most effective methods to increase your reach through YouTube is to ask for assistance from YouTube.
“The YouTube Creators Channel is the perfect place to get directly from the inside team about what’s working today and ways to benefit from the latest YouTube features. Big Red has been known to prioritize new items such as Shorts like Shorts, for example – in the algorithm, which is why when you start experimenting with the latest features earlier, your chances of making it to the top will increase.
Create Sustainable Content
Brendan Gahan, Partner & Chief Social Officer at Mekanism, is quoted as saying, “There are a lot of good tips to be found. A topic that few people speak about is the importance of developing something that can be sustained. “Odds are that you or the company you work with want to create something exciting or new and exciting. Chances are, if you’re biting too much, then you could chew. This is a marathon, not a sprint. “Ask yourself — can I do this every week without it becoming so burdensome that I’ll give up?”
Adjust and apply what you have learned
Gahan says, “Recognize that not every video will be a success. Instead, view every video as an opportunity to learn. This lets your success grow.”
Mine out of Comments
Carla Marshall, a Content Marketing Manager, says, “The comments on your videos could be a great source in terms of content suggestions and constructive feedback. “Once you have your filters set to block (at the very least certain of) the keyboard warriors, you should take the time to read them as many comments as you can and look for any issues or suggestions for content you can develop. “Talking of comments making an effort to interact in conversation with subscribers in response to their comments is a fantastic method to build an online community for your channel. Be careful not to feed the trolls.”
Consider a Plan Ahead Tentpole Events
Marshall states, “Think ahead about tentpole holidays or other seasonal events that you can create content about. This method is fantastic for instructional videos or how-to videos since you address viewers’ questions. “Doing the research and planning for holidays, sporting events, and other milestones means you have the opportunity to create evergreen content that could keep those views rolling in year after year.”
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Stick to the topic
Jeremy Scott and Chris Atkinson Chris Atkinson and Jeremy Scott, the creators of CinemaSins, are adamant about “Staying on the right track. Stay on top of trends and stay up to date with the topics discussed. “Those suggested videos on the right side of the YouTube page? They are driving views like mad. The most effective way to be recommended to a potential viewer is to talk about something many other channels discuss. This is why you’ll see a lot of news and news-related channels that are on the rise. “So, If you’re a cover artist, you should cover new or current songs. If you are a movie talker, discuss the latest and coming films that others are discussing.”
Consistency is the key.
Scott and Atkinson say, “Be consistent. It’s difficult to create an audience and to increase views in a world where your video’s publication schedule is constantly changing. “How many instances have we witnessed TV shows go off the air because the broadcaster kept shifting the show around on its schedule and could not find an audience? The same concept applies to YouTube. “Teach viewers to expect new content at roughly the same time and interval (day, week, month) on a consistent basis and it is proven to grow your audience.”
Improve Your Title and Description
Bree Brouwer, a B2B Copywriter and Content Marketer at Video/Tech claims, “While YouTube is inherently visually-oriented since it was initially created to be a platform for sharing videos, its power is in text. cannot be overlooked if you wish to attract more people to your YouTube channel. “YouTube is, in fact, a massive search engine that relies on words to find the videos that you’re searching for!
“This means that you don’t just require titles with at least one keyword or phrase to the video. However, you must also be able to describe your video in-depth inside the caption box. YouTube offers you a generous option of 5000 characters or 800 words to describe your video in depth make use of this chance every time. “The more text YouTube, Google, and other search engines have to crawl about your video, the more likely your content will show up in results, therefore bumping up your free YouTube views.”
Always Add Closed Captions
Brouwer says, “Likewise, don’t forget to include closed captions on each video you upload. videos.”You can use YouTube’s automatic closed captioning feature; however, should you have the time or money to pay for closed captions created, that’s the best way to make sure the text is read exactly as it is said on the screen.
“Again, the greater the number of texts YouTube as well as Google’s robots can draw upon, the more likely they’ll classify and recommend your content. “Closed captions are also just a kind way of showing the hard of hearing that you’re thinking of their needs and that you want them to enjoy your content regardless of audio (this audience opens the door for you to get more views, as well).”
Research for your Keywords
Tom Martin, a YouTube Growth Consultant with Channel Fuel in the UK Tom Martin, a Channel Fuel consultant in the UK, states, “I’d consider YouTube keyword research to be the most powerful tool for any person who has the YouTube channel due to it being extremely efficient, and there’s a good chance that your competitors are doing it.
“YouTube Keyword research harnesses search data in order to find out exactly what people are searching for on YouTube, the exact language they are using, the size of that opportunity, and how competitive (or not) it may be to appear for that keyword in the search results and suggested sidebar.”
Martin adds, “Once we have the data (taken from an expert third-party tool or even free ones like YouTube’s suggestions for autocomplete), we can use it in various ways.
“Firstly, we can make use of the data on keywords to create a content strategy because we can create content that we know there’s an established audience, rather than creating content we believe people would like to be able to.
“Secondly, We can also select the keywords we wish to target and make sure that we optimize our site for them before uploading, making sure that they’re included in our titles tags, descriptions, and tags.
“For the most important keywords, we could also improve our channel’s keywords including about section, playlists and the channel to target them too. “This isn’t a panacea to get people to notice destructive content; however, when used properly on excellent content, Keyword research and optimization could be a key element in making sure that a video is reaching its maximum potential.”
Be aware of Who Your Target Audience Is
Tim Schmoyer uploaded his first video on YouTube in 2006. He quickly grew his channel and then began to develop YouTube strategies for Disney, Warner Brothers, eBay, Budweiser, HBO, and many more.
Schmoyer states, “The basis of any successful growth strategy for YouTube is knowing precisely who your audience’s target is and what they want.
“It’s more than having been aware of general demographics about them. You have to be aware of their story and struggles, goals, beliefs, and much more. If your ideal customer states, “You know, what I really would like is …’ the remainder of the sentence must be in line with what your website is offering.
“This makes it easier for a first-time viewer in that target audience to gravitate toward your content, give you more watch time, increase the likelihood that they’ll subscribe, and watch more videos from you.”
Schmoyer continues, “As this happens, YouTube’s search and discovery tools begin to understand who resonates with your content and those who don’t. The more they study, the better they’ll be able to determine who else is likely to be interested in your videos.
“Before much time, YouTube will start putting your videos in front of most relevant viewers, even if they’re not searching for it on their homepage and in their recommended videos column.
“When this happens, your channel could be perfect for explosive growth. It all begins with targeting a particular audience and not just keywords. Make sure you optimize for humans, not machines and you’ll be successful with YouTube.”
Avoid Content that teases.
Rob Davis, Head of Digital at Ogilvy NY, says, “One of the most common mistakes made by YouTube is to run paid media teasers that connect to a complete video. This is a huge extra step for viewers, particularly since they didn’t request your content in the first place.
“Instead of running the entire video in the skippable True View device, you can hook the viewer up and have them continue watching. If you don’t get them hooked, you don’t have to pay for their view. We often emphasize the importance of effective SEO practices when creating YouTube video titles, but we’re speaking to people, not just search engine crawlers.
“Titles should entice the attention of viewers as the first five-second of your film. It’s impossible to get the viewer’s attention without attracting the click. Titles (and thumbnails – check below) draw clicks.”