If you think social media is just a cool way of connecting with friends and family, you’re probably missing a trick. Social media is a powerful business tool, and harnessing its power can take your business to the next level.
Why should social media marketing form part of your business strategy? What are some advertising tips to help you make a success of it?
Let’s take a quick look at why social media is a business tool you can’t afford to ignore.
The Power of Social Media
Your business plan no doubt centers around reaching your customers and communicating your message as effectively as possible.
Having a social media presence allows your business to reach customers in three ways. Firstly, simply establishing your presence and regularly updating your business accounts allows you to generate organic reach. You build recognition for your innovative content and gain likes along the way.
A second advertising tool to factor into business planning is paid reach. This is where you pay a social media organization to target people with your advertisement. Social media giants have an excellent awareness of their demographics and which ads to target to certain groups.
You can harness that power for your business by having them target your ad to key demographics.
Finally, social media allows for sharing adverts, posts, etc. Viral Reach is a hugely powerful advertising tool. When you create a buzz around your content, the public will actually do your job for you.
They’ll start sharing your content with their family and friends. This also gives it the added weight of a recommendation from a trusted friend. This is one of the most trusted forms of marketing.
Forget a one-size-fits-all approach to marketing.
Social media marketing as a business tool allows you to hone your message and target specific demographics.
Your product or service likely has a niche of customers who would be particularly interested in it. You can alter your wording and visuals, even your special offers, to appeal to different demographics within your niche.
Have you experienced customers adding things to their carts and then abandoning them?
You can use the power of an advertising tool like Facebook Pixel to help you communicate with those customers. Customized ads allow you to highlight the items that customers clearly wanted but did not follow through on. These advertising tips and tricks can help you convert interest into purchases more successfully.
Monitoring Return on Investment
Any business tool is only useful if it can prove to be valuable for money. With reporting and analytics from Google and other companies, you can actually monitor the impact of your advertising campaigns.
They allow you to follow the trail from engagements to purchases. You can review reports and see what’s working and what isn’t.
This is a powerful business tool, which allows you to further focus your advertising efforts.
Social Media: A Business Tool You Can’t Ignore
Social media is a business tool with a reach few others can match.
There’s the powerful targeting of key demographics. The ability to adjust strategy to changing circumstances. Plus, the public can engage with your brand and do some of your promotional work for you.
If you’ve enjoyed this insight into social media as a business tool, we’ve got lots more business tips for you! Head over to our Business section for more of the latest business advice today!