A business sign encourages unplanned customer stops, which leads to 20-45% of impulse sales.
So, it’s unfortunate to see many stores ignoring the need for business signs. These stores argue that business signs are outdated as many consumers are now shopping online. Yet, these stores are mistaken, and you should capitalize on this by having a business sign.
To help you out, here are five tips for creating the perfect business sign.
Consider the Location
Where you’ll install the business sign will have a huge impact on its size and layout. For a busy street, you need a large sign that stands out and captures people’s attention. In addition, consider having a neon sign which helps you increase your store’s foot traffic.
For the indoors, you can design small signs that showcase the various offers you’ve at the moment. To know more about the best places to install business signs, use resources such as frontlineprint.com. You want to get tips from experts on what makes a perfect business sign and where to install it.
Opt for a Simple Business Sign Design
When designing your store’s open sign, you may assume that you need a complex design. You argue that this design will make the sign stand out and attract more customers. Yet, you’re mistaken as complex signs are often confusing to potential customers.
So, to increase unplanned impulse stops at your store, go for a simple open or welcome sign design.
Learn How to Use Contrast Effectively
When designing a custom business sign, you must consider readability from a long distance. That’s why you need to know the ideal colors to use, which makes the sign stand out. A quick tip is to avoid having the same text and background color, as this makes it hard to read the sign.
So, look for experts who’ll guide you on effectively using contrast on your custom sign.
Maintain Brand Consistency
When designing a company sign, ensure that it’s consistent with your overall branding. So, ensure you use your brand colors and add a logo. You want to make it easy for potential customers to notice the sign and quickly recognize your brand.
Choose the Ideal Business Sign Material
To get a perfect company sign, you need to choose the perfect material. You want to have a durable business sign which is readable. So, look for professionals who guide you to know more about different business signs’ materials.
You want to know the key factors to check when comparing these materials to ensure you choose the best one.
Increase Impulse Stops by Investing in a Perfect Business Sign
To increase business sales, you need to encourage more people to make impulse stops and purchases. So, to attract these people, you need to invest in a perfect business sign. That’s why you should carefully review the above tips when designing your shop’s signs.
Enjoy more subtle business advertising tips by seeing our other blog posts.