How to Optimize Your Google Ads Campaign and Save Your Marketing Budget

According to one study, you only have fifty milliseconds to make a good impression on someone. 

If you want to make sure that you are putting your best foot forward for your business, you should optimize the Google ads campaign.

But how do you do that? Thankfully, we’re here to help you out! Keep reading to find out how to use Google Ads effectively. 

Check Out Lost Impression Share

If you want to run a great Google Ad campaign, you need to be dependent on the data that you gather for the campaign. When you collect more data, make sure that you collect the Impression share as well.

When you collect that data, you’ll be able to expand and optimize your campaign much higher. 

You can find your Impression share data by adding a column for data. This column should be for Search Lost IS Ain Ad. This will give you a percentage of the time that your ad didn’t show up because of your low budget or because the ranking wasn’t very high.

If this is the case, it means that you’re losing out on valuable opportunities to reach more people. You could have a low score because you’re leaving out certain impressions that are hurting your campaign.

Use Better Keywords

You may also want to try using better keywords to optimize your Google Ads. If you have the right keywords, you’ll reach more people and can operate on a lower budget. 

However, you should add exact keywords. You may also want to include longer keywords that will match.

When you use longer keywords, you’ll have a lower competition rate, so it’s more likely your keyword will show up. This will also let you bid lower, which means your budget is lower.

With a longer keyword, you can also write better and more accurate ads, which will attract more attention.

Thankfully, Google Analytics has the perfect tools to help you find the perfectly optimized keyword for your website and for Google ads.

Target Your Ads

Regardless of the type of marketing, you need to ensure that you’re targeting your audience. Do some research to figure out what the intent of your audience and your buyer is. 

Do you have the persona of your ideal customer? If not, that’s a good starting point. 

Figure out what your customer wants, and what they’re looking for. Where do they live? How much money do they make? 

What grabs their attention? All of these answers can be helpful in writing a targeting ad.

Google ads will also work based on metrics from your audience’s affinity, custom intent, demographics, and people who’ve interacted with your content before. 

Personalize Messages

If you want to reach shoppers in the language that they speak, personalize your ad messaging.

For example, if you’re only selling a product in the United States, you may also want to post your ad in Spanish and English.  But this is also a great hack for businesses that sell their products or services all over the world!

Google offers language targeting which can help you reach as many shoppers as possible, despite their native language! You can figure out what languages to use when you create the persona of your target audience. 

This way, you won’t have to create a different campaign for each language that your audience speaks. 

Optimize Landing Pages

One of the common PPC mistakes is not optimizing your landing pages. Some people don’t even have landing pages!

While Google ad campaigns happen on SERPs, a lot of the interaction happens on your landing page as well.

If you have an ad that is really popular, and you’re still not getting people to purchase your product or service, there might be something that isn’t working on your website. 

If this is the case, you’ll need to fix this as soon as possible. If you don’t and Google finds out, they’ll drop your ad lower in the search results because of low relevance. 

To optimize your landing pages, you’ll need to take a step back and look at what they have to offer. Look at the structure, the call to action, the buttons, and the headlines. You may need to run some tests to figure out what the problem is.


Remarketing lists for search ads (RLSA) is a feature that will let you customize your search ad campaign. That way, you can make it more marketing for people who recently visited your site. 

This will tailor your bids and ads to people who’ve already shown interest in your site. This way, you can stand out to them and draw them back in.

When you add more remarketing lists, you’ll also be able to add a section for targeted secondary keywords. That way, you can send your information again to people who are already familiar with your brand. This will give you more success with your ads.

However, make sure that your online website has at least 1,000 active cookies to be able to use an RLSA.

Learn More About How to Optimize Google Ads Campaign

These are only a few ways to optimize Google Ads campaign, but there are many more things to try!

We know that marketing and figuring out a Google Ads campaign is a lot to handle, but we’re here to help you out.

If you enjoyed this article, make sure that you check out our website to find more help to run your business!

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