Many internet marketers and website owners outsource link building to professional link building services. The main reason is that creating backlinks is an uninteresting and time-consuming task. However, the problem is that in addition to creating great content and doing some basic SEO on your site, backlinks are paramount when it comes to ranking your website. Therefore, if not done correctly, it can have disastrous results for search engine rankings. Everyone knows that bad rankings can lead to poor traffic and bad business.
Now let’s take a closer look at the key elements that every professional link building service should have.
High page rank links.
Search engines count backlinks as votes for your site. The higher the voting power or page rank, the more power this backlink will give you to your site. Google uses a page rank system with page ranks from 0 to 10. 0 is less “important” than page rank 10. Backlinks from sites with PageRank 5 are more authoritative than dozens of backlinks from sites with PageRank 0. This doesn’t mean you only need high PageRank backlinks LinkLifting, but rather you need a 0 pageRank backlink base to make it look more natural to search engines. However, sites with a page rank of 2 to 10 actually increase the ranking. This is why link building services must provide links with a high PageRank.
The link requires anchor text.
Anchor text means the clickable or highlighted part of the created backlink. This anchor text must be a keyword or keyword phrase. If your backlink does not contain targeted anchor text, your link is not very effective SEO. The service you use should always request anchor text.
A link with the dofollow attribute.
There are basically two types of attributes for backlinks. nofollow and dofollow attributes. If the link has a nofollow attribute, the search engine will follow the link back to the site, but will not pass the page rank or permissions of that site to the site. In other words, it won’t help you build authority on your site. Backlinks with the dofolllow attribute pass the page rank of the site they came from and help generate permissions for the site. Therefore, always make sure that the service that you outsource the link building follows the backlink to the site.
A link that permanently points to your website.
For example, if you pay 100 backlinks, you need to get 100 backlinks now and in the next few months. There is a site backlink service that charges you for your backlink after the first month to keep linking back to your site. A very effective way to create a high PageRank backlink is to create a blog comment on a high PageRank blog. These comments can be removed, in which case the link building service should replace the removed links in the first month or so.